Brand Identity Design
The Atsá Foods Co. Brand represents a shift in the way we view food. Their first product line utilizes real food and wild-harvested pinyon nuts to create healthy snacks that are naturally non-gmo, gluten-free, sustainable, and made with organic ingredients.
A more significant part of the company's mission is to create sustainable sources of food that can positively build up commerce in remote or isolated communities.
The Atsá Foods Company has a very high volume of consumer-facing touch points. As a consumer packaged food company, these touch points are the foundation of the brand's success. Many are non-traditional, due to the company's grass-roots marketing approach.
To accompany their go-to-market strategy, we created booth and trade show materials to help them stand out from real-world competition.