Brand Positioning
Brand Identity Design
Visual Language
Sub-Brand Design
Advertising Design
Sales Collateral
Signage
The Eighty20 Group brings a professional, efficient, and personal approach to the real estate market in San Luis Obispo. They are redefining the greater Central Coast Real Estate Community, by providing both residential and commercial real estate services at a high level, but with a hyper-focus on community.
In all print and digital collateral, the actual mark can seamlessly be used as a frame for content, or to provide structure. This mirrors the Group's value proposition of being fully present in their community. This brand was created with the ability to flex and grow with the recently founded real estate firm.
As the Group grows, the established brand guidelines serve as a launchpad for additional creative collateral designs.