Brand Identity Design
Swell Financial was founded on the principle of helping others do more with what they have. Through financial management, education, and training, they invest in their clients and in their community.
The brand identity of Swell Financial was crafted with the goal of making financial investment tangible and accessible for young professionals and students.
The brand system built around Swell Financial conveys simple messages in a unique, up-front messaging and a set of supporting illustrations and symbols.
With a wide color palette and simple typographic system, the brand is showcased through eye-catching layouts and bright overlays.